QUESTION:

1. CHOSEN BRAND?: SPOTIFY
2. From the given answers below. I chosen 5 B2C Strategies for the product i chosen. Discuss FURTHER the procedures or steps on how are the strategies going to happen. (see reference video for the discussion)

REFERENCE: https://drive.google.com/file/d/1l2sW0WEU-L4vV8gStBYPNYpm5pmr3BHr/view?usp=sharing

a Paid Media Advertising - Since Spotify is a digital music streaming service, it is ideal to advertise the product using paid media advertisements. This kind of advertising offers extensive control over filtering the ads to particular groups of users. Just for example, google ad sense offers segmentation of ads based on interest, demographics and behavior of your target market. With paid advertising campaigns, you can gain a large number of audience for all the people who shows interest in listening to music.

b Point-of-Purchase Marketing - This kind of marketing are widely used for selling tangible products mostly inside the public establishments but have you ever wonder what could happen if people saw a stall inside a mall with the name of Spotify on it? This one can be costly compare to other kind of advertisements but it can also cause disruption to the market grabbing a lot of people's attention. Imagine a stall where you can just pick a room and chill while playing your favorite music in large stereo speakers. It can also attract people by having fancy designs of room and posters of their most favorite artists.

c Co-Branding, Affinity, and Cause Marketing - Collaborations are popular in music, as well as in marketing. It is a bright idea to co-brand with highly respected images in the industry since you can easily gain lots of audiences from the other party. Spotify promotes music, making it a natural fit for brands such as Starbucks, since coffee shops and cozy music go hand in hand or Reebok, a sports manufacturing company that recently released unique limited-edition line of sneakers that feature custom-printed Spotify playlist codes on its inner soles.

d Storytelling - Blogging or vlogging is being rampant nowadays and it can actually be used as a sleek tool for marketing. Due to pandemic, people are finding ways to make their time more productive and lots of them are trying to be content creators or vloggers. We can make use of this opportunity and get near to the heart of the people by making some popular influencers ambassador of Spotify. As ambassador/s, all they need to do is to tell their own stories and market the product to their audience and voila instant win-win situation for both two parties.

e Earned Media/PR - There is bad and good publicity, but for a product to be popular, it is ideal to earn media in a positive way. Spotify paved its own way, which is why it is now one of the most successful digital music streaming services. They earned the trust of people by listening to the users' feedback and making their freemium product even better. They actually got awarded as the winner of start-up 100 awards which recognizes promising European technology start-ups. Their music algorithm is still unbeatable in the public that makes their product stands out compare to its rivals.