Question:

Compare and contrast the product life cycle stage (PLC) for gasoline-powered pickup trucks with that for electric pickup trucks. In developing your answer, you must analyze the 4Ps as well as customer adoption and competitive intensity for the stage you identified for each of the two product categories. Use research/data to support or justify your answer

MARKETING MIX ELEMENTS (4Ps) & RELATED DECISIONS Product Price Creating Capturing value value PRNewsFoto/PepsiCo; @Digital Vision Ltd. AP Photo. Communic- Delivering ating value value I ULUIId Promotion Place RONMONGER & GROCEPRODUCT LIFE CYCLE - Impact on sales, prots, Sales and competition, channels, profits (5) promotional activity - Adopter groups - Product regulation ' State of the economy Time ' Variations in the shape of - development Introduction Growth Maturity Decline Losses] ' Duration 0f eaCh Stage is investment ($) difcult to predict