Fiberia Accessories, a clothing retailer, is planning to introduce a new line of sweaters as part of the winter collection for $65 with an inventory of 1500. The main selling season is 60 days between November and December. The store then sells the remaining units in a clearance sale at 65 percent discount. Out of the 60 main retail days, Fiberia sells the sweaters at full retail price for only 45 days, while giving a discount of 25 percent for the remaining 15 days.

The demand functions a, and b are given as 79.5 and 1.1 respectively. The daily demand follows the price elasticity formula D= a - b*P covered in the chapter.

Marked Down Pricing Model for Fiberia Accessories's new sweater
Data
Retail Price	$65
Inventory	1500
Selling Season (days)	60
Days at Full Retail	45
Intermediate Markdown	25 percent
Clearance Markdown	65 percent
Demand Function
A	79.5
B	1.1

Calculate the total revenue during the full retail sales period.

		$23,400
		$2,880
		$16,200
		$17,550