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Question: Describe the visual appeal and images in the advertisement (colors, images, etc...) What kind of slogan is being used? Do you think this advertisement
Question: Describe the visual appeal and images in the advertisement (colors, images, etc...) What kind of slogan is being used? Do you think this advertisement cuts through the clutter sufficiently - does it capture the attention of the target consumer?
Proven to kill Covid-19 Virus* in 30 seconds CLOROX Disinfecting Wipes, CLOROX *Kille SARS-CoV-2 on hard, nonporous surfaces. Use as directed for other germs.
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The advertisement features a bright orange container of Clorox Disinfecting Wipes against a white background Text overlaid on the container reads Proven to Kill Covid19 Virus in 30 seconds The adverti...Get Instant Access to Expert-Tailored Solutions
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
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