Many marketers and policy makers believe the Internet and social media may constitute a web of deceit.

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Many marketers and policy makers believe the Internet and social media may constitute a “web of deceit”. Explain what they mean by this comment. Provide examples as to why they have this feeling.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:43 AM

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Many marketers and policy makers believe the Internet and social media may constitute a web of deceit.

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Ever since its inception the web has been considered to be the wild wild west referring to the fact ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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