The chapter discussed the rise of the so-called emerging giants. Several Chinese companies are trying to expand overseas by acquiring foreign brands. The most visible example of this phenomenon was Lenovo’s purchase of IBM’s PC division. Geely, a leading Chinese carmaker, is reportedly interested in buying the Volvo brand from Ford. Not all of these acquisitions have been successful. One analyst made the following comment on this trend: ‘‘Acquisitions are no substitute for great marketing, and they actually demand more branding effort.’’ (Media, March 26, 2009). Do you agree with his assessment? What are the drivers behind the acquisition spree? What are some of the possible risks?