You have been asked to undertake a survey of residents opinions regarding the siting of a new
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You have been asked to undertake a survey of residents’ opinions regarding the siting of a new supermarket in an inner city suburb (estimated catchment population 111,376 at
the last census). The age and gender distribution of the catchment population at the last census is listed above.
a Devise a quota for a quota sample using these data.
b What other data would you like to include to overcome likely variations between groups in their availability for interview and replicate the total population more precisely? Give reasons for your answer.
c What problems might you encounter in using interviewers?
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