Tata recently launched the Nano in India, the company’s home market. The Nano is the world’s cheapest cars. Tata has ambitious plans, including introducing the car in Europe and the United States. Is Tata daydreaming or do you feel there is a viable market opportunity for the Nano in Western countries. If they go ahead, how should they position the Nano? What target markets? What marketing mix strategy (to address this question, do some online research about the Nano).