Question Description

for strategic management course

Alternative Strategies for Petronas

purpose

This exercise will give you practice labeling hypothetical strategies that a firm could pursue.

instructions For each of the strategies listed below, identify a hypothetical strategy that you believe may be good for Petronas to pursue.

1. Backward Integration

2. Horizontal Integration

3. Market Penetration

4. Product Development

5. Retrenchment

6. Divestiture

7. Liquidation