Question DHL is an American-founded German logistics company providing courier, package delivery and express mail service, delivering over 1.8 billion parcels per year. Founded by Adrian Dalsey, Larry Hillblom and Robert Lynn in 1969. The DHL family of specialized Business Units offers an unrivalled portfolio of logistics products and solutions ranging from domestic and international parcel delivery to international express, road, air and ocean freight to end-to-end supply chain management. Whether it is your business cargo, personal packages or professional documents that need to be delivered internationally, DHL Express can be relied upon for its efficiency and reliability, having been in the industry for more than 50 years now. Read the given DHL Global Logistics Magazine: The Milestone Moments of 50 years which will share with you some special insights into the many facets of the company then answer the questions below.

Question 1 Analyse the strategic competitive advantages DHL portraits through its 50 years in services

Question 2 Advice DHL on ways to stay competitive in the market for the next coming 50 years.