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QUESTION: E xplain why Turkcell maintains its lead in mobile services. Use relevant literature to support your viewpoint. READ: Mobile marketing at Turkcell: Turkey's leading

QUESTION: Explain why Turkcell maintains its lead in mobile services. Use relevant literature to support your viewpoint.

READ:

Mobile marketing at Turkcell: Turkey's leading mobile operator

Aysegul Toker, Kaan Varnali, Cengiz Yilmaz

Publication date: 1 January 2011

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