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Review the case study in the following link: https://docs.google.com/document/d/1aF-ogQu5H08uuZj__SzF-G8ioG9-gEcXOLXO5JE_UxY/edit?usp=sharing Determine whether it is a good idea to build the Los Lingues brand based on the
Review the case study in the following link: https://docs.google.com/document/d/1aF-ogQu5H08uuZj__SzF-G8ioG9-gEcXOLXO5JE_UxY/edit?usp=sharing
- Determine whether it is a good idea to build the Los Lingues brand based on the family firm identity.
- Identify resources that can be used as part of the marketing strategy for communicating the family identity of Los Lingues. This could include, for example, family history, knowledge, and/or physical assets.
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Frank Woods Business Accounting Volume 2
Authors: Frank Wood, Alan Sangster
13th Edition
1292085053, 9781292085050
