Question

Expectancy-Valence applied to Le Cordon Bleu

(1) Explain Le Cordon Bleu's generic competitive strategy.(5points)

(2) Use only the information provided (don't change the question) to assess expectancy and valence of the Le Cordon Bleu's strategic situation (i.e. company and market).Hint:Do not simply repeat article facts and then jump to a recommendation (i.e "Defend"). The point is to apply the model to answer the question - did the company make a rational strategic decision given the (exp-val) situation?(10 points)

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