QUESTION FIVE

What is meant by status crystallisation? Is the degree of status crystallisation relatively high or low in Australia? Explain your answer.

i.Definition: 1 Mark

ii.Response to degree of crystallisation: 1 Mark

iii.Explanation: 3 Marks.

Q5 = 5 Marks

QUESTION SIX

How do habitual, limited and extended decision making differ? How do the two types of habitual decision making differ?

i.Explanation of limited and extended decision making .75 x 2 = 1.5 Marks

ii.Discussed how each decision type differs .5 x 3 = 1.5 Marks

iii.Distinguished between the two types of habitual decision making: 2 Marks

Q6 = 5 Marks

QUESTION SEVEN

Describe the five criteria necessary for a social-class system to exist, with examples of each. i.Correctly listed and described each criteria:.50 x 5= 2.5 Marks

ii.Provided an example for each criteria:.50 x 5 = 2.5 Marks

Q7= 5 Marks

QUESTION EIGHT

What types of groups exist? Give examples of each. And What types of group influence exist? Why must a marketing manager be aware of these separate types of group influence?

i.Definition and example of three group types = .50 x 3 = 1.5 Marks

ii.Definition and difference between each group influence= 1 x 3 = 3 Marks

iii.Marketing manager awareness reasons = .5 Marks.

Q8= 5 Marks

QUESTION NINE

Describe the general characteristics of each stage in the household lifecycle, group each stage within their three classifications.

i.Correctly listed and described all within the 'Younger' category: 4 x .25 = 1 Mark

ii.Correctly listed and described all within the 'Middle Age' and 'Older' category:.50 x 7= 3.5 Marks

iii.Correctly grouped each stage into their relevant three classifications: .50 Marks.

Q9 = 5 Marks

QUESTION TEN

Define the evoked set, the inert set, the inept set, and the awareness set. Discuss the roles each play in a consumer's information search. Provide descriptions and examples of each

i.Define/ describe each (Evoked, Inert, Inept and Awareness):.50 x 4 = 2 Marks

ii.Discuss the role of each set on information search and/or evaluations (Evoked, Inert, Inept and Awareness):.50 x 4= 2 Marks

iii.Provided an example of each:.25 x 4= 1 Mark

Q10= 5 Mark