Your company manufactures genetic testing devices. Your customers fall into two groups, which are called market segments. A market segment is a group of customers who have similar needs. The segments are named for the customer's primary requirements: Budget and Performance. In addition to operating in the Americas, your company will now have the opportunity to compete in two additional global markets: Europe and Asia Pacific. Customers within each market segment employ different standards as they evaluate sensors. They consider four buying criteria: + Price + Age + Positioning + Service Life.

• Createa mission and a vision statementfor your Competition company.
• For reference, review the following materials:
• From the required text,HBR On Strategy Vol. 1:Building Your Company's Vision (Collins and Porras)