Previous Page Next Page Page 6 of 6 he following table shows the activity on Carol's Crafts store webpage resulting from heir social media campaign last year. The cost of the social media advertising ampaign last year was $20,000 generating $70,780 in revenue. The business would like to increase their social media campaign budget for this year. Their projected metrics with the increased budget are shown on the right of the able below. Marketing Activity Last Year (LY) Metrics This Year (TY) Projected Metrics Times Ad is displayed 250 000 275 000 Ad Clicks 9 000 11 000 Explore the Website Complete a Form 980 4.000 1 200 Make a Purchase 335 580