Question
Question Four: Groups & Social Influence A)Describe the concept of a reference group B)Identify and explain the FIVE (5) types of references groups and provide
Question Four: Groups & Social Influence
A)Describe the concept of a reference group
B)Identify and explain the FIVE (5) types of references groups and provide examples of each one from your own life
C)Choose ONE (1) of the types of reference groups above and identify and discuss which type of social power this group has over you and how this influences the products you buy
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
