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QUESTION FOUR(20 Marks) Define the term price elasticity of demand and briefly explain how it is measured. (5 marks) Using diagrams and examples explain ANY
QUESTION FOUR(20 Marks)
- Define the term price elasticity of demand and briefly explain how it is measured. (5 marks)
- Using diagrams and examples explain ANY THREE (3) categories of price elasticity of demand. (9 marks)
- List and explain ANY THREE (3) determinants of the price elasticity of demand. (6 marks)
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Marketing
Authors: John McMurry, Robert Fay
13th Edition
125973806X, 9781259738067
