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Question from MKTG 210 - Principles of Marketing. Select an organization that markets to consumers. Discuss all stages of the Buyer Decision Process for this
Question from MKTG 210 - Principles of Marketing.
- Select an organization that markets to consumers. Discuss all stages of the Buyer Decision Process for this organization using the example of a target consumer.
- Select another organization (or make one up) that markets to other businesses. Discuss how online shopping has changed in the business-to-business market (B2B) using an example.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
