QUESTION

Given the problem statement below, answer the following questions:-

As a researcher in the business field, you have been having a growing interest in the fast food industry in Kenya you have realized its a viable entrepreneurial area you can explore. You are conducting a case study to explore the factors influencing consumer purchasing decisions in the fast-food industry in Nairobi CBD.

(a) Develop a viable research topic from this problem statement (1marks)

(b) Identify the following variables in the problem statement (3 marks)

i) Independent

ii) Dependent

iii) Develop the extraneous variables

(c) Develop two research objectives (2 marks)

(d) Develop two research questions (2 marks)

(e) Write a brief background to this problem (2 marks)