Question Guidelines:

"business models." (you will need to read and understand what business models are.)

Must understand Cost Leadership and Differentiation strategies.

Must be 3-4 Pages long and refer to all uploaded documents

Read entire post to get full understanding

Following Questions must be answered:

1. What type of strategy does Netflix have? (see Netflix case background link right below for background if you are unacquainted with their business models)

http://digitalenterprise.org/casesetflix.html

2. To answer the previous question, what rivals are you comparing them to?

Now read the article at this link: NetflixAmazon (uploaded)

Not clear they've pulled it off at Amazon though, (recent review: located on link.. Copy and paste in yourbrowserto review.

http://www.deathandtaxesmag.com/212414/the-benefits-of-amazon-prime-the-other-streaming-service/ AND

http://venturebeat.com/2015/09/05etflix-vs-amazon-video-how-they-differ-and-who-has-the-upper-hand/

. As this is a bit old, is Nettflix still in competition with Amazon? well, watch this video :)

3. are they really competing with HBO. Now more recently: Beating HBO? And, 5 myths: on Netflix So, first,

Explain whether you believe the cost leadership/differentiation categories help you to understand strategies for technology companies like this, or

is it better to think about "business models"

which is actually fairly well explained at this wikipedia site (either google or read uploaded doc onbusinessmodel)

Wikipedia on Business Models

Business model A business model is an "abstract representation of an organization, be it conceptual, textual, and/or graphical, of all core interrelated architectural, co-operational, and financial arrangements designed and developed by an organization presently and in the future, as well as all core products and/or services the organization offers, or will offer, based on these arrangements that are needed to achieve its strategic goals and objectives."[1] [2]This definition by Al-Debei, El-Haddadeh and Avison (2008) indicates that value proposition, value architecture (the organizational infrastructure and technological architecture that allows the movement of products, services, and information), value finance (modeling information related to total cost of ownership, pricing methods, and revenue structure), and value network articulate the primary constructs or dimensions of business models.[3] A business model thus describes the rationale of how an organization creates, delivers, and captures value,[4] in economic, social, cultural or other contexts. The process of business model construction is part of business strategy. In theory and practice, the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, business process, target customers, offerings, strategies, infrastructure, organizational structures, sourcing, trading practices, and operational processes and policies including culture. The literature has provided very diverse interpretations and definitions of a business model. A systematic review and analysis of manager responses to a survey defines business models as the design of organizational structures to enact a commercial opportunity.[5] Further extensions to this design logic emphasize the use of narrative or coherence in business model descriptions as mechanisms by which entrepreneurs create extraordinarily successful growth firms.[6] Business models are used to describe and classify businesses, especially in an entrepreneurial setting, but they are also used by managers inside companies to explore possibilities for future development. Well-known business models can operate as "recipes" for creative managers. [7] Business models are also referred to in some instances within the context of accounting for purposes of public reporting. MediaPost Publications Printer Friendly Page 1 of 2