Question - how would you describe their brand voice and how they want to appear in their online interactions? Use at least three adjectives here ( ex: trustworthy, innovative, etc. )

Those are the questions and answers during the meetings

• How would you describe the responsibilities of using a holistic healthcare approach?
  • Similar to what medicine should be
  • Do no harm
  • Healthcare consultants, giving advice, education, options, meet them where they are
  • Avoiding pharmaceutical drugs
  • Letting the body provide things naturally
  • Open minded to what a patience needs/ has questions about
• What have you done to succeed in this line of work?
  • Growing organically
  • Blog posts
  • Talks in community
  • Word of mouth and references referral network
  • Building and keeping small
• Who are your target audiences? Do you want to reach different audiences on different platforms?
  • Women for gyno post menopausal, reproductive age women
  • 16+ age
  • Neuro - pediatric cases, older/middle age and above with neurological complains
  • Cash based/people who can afford
  • People more interested in health and motivated
  • People who don't want to wait
  • Wants- people who are motivation
• What are your current social media goals and strategies? Would you like to keep the tone of messaging? Would you like to post a topic, your blog, website more heavily?
  • Blogs and general kind of information on instagram and facebook
  • Facebook groups
  • Youtube talks
• Do you want to be present in any other social media platforms, other than facebook and your website? What would you like to utilize them for?
  • Youtube talks
    • Community education rather than the service itself
• How will you measure success?
  • Patient visits
  • "Referred by social media"

1. Would you be able to give us more in depth information of your business and what have been the challenges you've faced. Would you be willing to give more information on how you started your business?

- Lab ordering

- paperwork

2. Where do they want to be in social media meaning what platform and which one do you want to develop further?

- Instagram

- Facebook

- Youtube

3. What would you like your company brand to look like online including the type of posts on each platform?

• Short blog posts on Instagram
• Website
• Facebook
• Health tips, conditions, sharing information
• General education videos on youtube about philosophy and medicine
• Academia for LinkedIn
• Liking the ideas expressed, willing to see patient

4. Is your goal to generate followers or sales?

• Generate visits/ People knowing about them and walking through the door?
• Educate others through followers
• Virtual consultations

5. What is the main goal for your company? Do you plan on expanding?

• Primary source of income and revenue
• Expanding visits and hope to get own clinic, hire employees for paperwork/secretarial work, birth center with midwives

6. Why do people choose you over your competitors? What makes your brand different?

• Prices
• Not a lot of competition
• Conventional vs them "does not consider competition" because it's a different service
• Not a long waitlist
• Not a membership model service
• Personal service, marketing themselves rather than the company itself
• Relationship based

7. What is your budget?

• No budget, growing organically, okay with slow pace
• Willing to spend a small amount here and there
• Doesn't believe its necessary
• Wanting to build more of a foundation of social media

9. Vera promotes blog on facebook groups,

- beneficial to post blogs

- wants to post different platforms

• Plan to incorporate blog into social media

EXTRAS

No aesthetics for feed

Vera can take patients in Texas

- Feedback

Asked general questions then back and forth

More than other group

Things may not have thought of from limited marketing experience