Question:

I have a friend who knows I am a "Marketing Consultant" - his company just recently bought a Factory in Malaysia - as they want to make a product to market in Canada.

The question I need to answer are: (NOTE: I am thinking of selecting Malaysian Tropical Soap or Cream that contains tropical nutrients found only on the Island of Malaysia.. But I don't mind if Tutors have another product that can help in answering my question

(1)Pick out a product that could work in Canada

• It should be a "good"
• It should be fairly simple
• It should be different from things on the market - it may have direct competition - but you have something that allows you to position yours differently.

(2)You are to give the product a Name and Brand

(3)You are to research the Canadian Market for a Target Segment

(4)You are to provide the Marketing Mix Strategy for the owner.

• Remember the product is manufactured in Malaysia

(5) Using the list of things provided on the instructions - provide a Strategic Plan for the owner

(I need to use the numbering (1-5) for headings to stay organized as a plan would)