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QUESTION ( i ) Personal selling is ANSWER any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
QUESTION i
Personal selling is
ANSWER
any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
building good relations with the company's various publics
a shortterm incentive to encourage the purchase or sale of a product or service
a personal presentation by the firm's sales force for the purpose of making sales and building customer relationships
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