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QUESTION ( i ) Personal selling is ANSWER any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor

QUESTION (i)
Personal selling is
ANSWER
any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
building good relations with the company's various publics
a short-term incentive to encourage the purchase or sale of a product or service
a personal presentation by the firm's sales force for the purpose of making sales and building customer relationships
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