Question

If a target market is changed and the product attributes are unchanged, what kind of repositioning is required?

Select one:

a.Market Repositioning

b.Image Repositioning

c.Product Repositioning

d.Total Repositioning

What would be the best marketing communications to use when selling a high involvement product that has a lot of technical attributes?

Select one:

a.Sales promotion

b.Direct marketing

c.Public relations

d.Personal selling

When branding with social media, what is the least likely appeal to attract attention?

Select one:

a.Interactivity

b.Experiential

c.Exclusivity

d.Functional

Which of the following doesnotdescribe a source sustainable competitive advantage.

Select one:

a.Ability to deliver cost leadership because of superior economies of scale.

b.Differentiated product attributes.

c.Niche focus which others cannot replicate.

d.Ownership of industry leading patents.

Which of the following might directly contribute to a brand securing a superior position in the market place?

Select one:

a.Economies of scale.

b.Specialist knowledge.

c.Cost leadership.

d.Technical expertise