Question: In his classic article on marketing myopia, Levitt argued that Marketers should think of products in terms of the broad spectrum of tangible and intangible benefits that a buyer might gain from a product. In this course, we conceptualised these benefits in terms of the three product levels. Analyse the different levels of Tiger's flagship balm (Tiger Balm Red) using this framework. What augmentation would you suggest for the brand for differentiating and expanding its market share in India? This is the case study: http://www.aabworld.org/board/down.php?board=article&id=82&cnt=1