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question is about researching a B2B marketer who offers a service in an industrial marketplace. I've chosen Salesforce, who is in the online/digital marketplace. how

question is about researching a B2B marketer who offers a service in an industrial marketplace.

I've chosen Salesforce, who is in the online/digital marketplace.

how do I explain the factors that make B2B marketing different from B2C related related to salesforce ito services.

I understand the concept of derived, joint demand, but how do I relate that to a service?

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