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Question: Is the customer the boss? Is the customer always right? What are your thoughts on customer service? Donald E. Petersen, former chairman of the

Question: Is the customer the boss? Is the customer always right? What are your thoughts on customer service? Donald E. Petersen, former chairman of the board of Ford Motor Company, remarked, If we arent customer driven, our cars wont be either. How does this statement reflect the marketing concept?

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