Question ( need 250 words , see the attachment and make paragraph but with paraphrasing )

Distinguishing between high & low involvement situations (10 marks) with a relevant example situations from the retailers point of view. (15 marks)

P & correctly evaluates their consequences. Low prices, or standard items " High involve expenditure risk... Forhigh-Inv Dist situ . Those attribute weighted highly will Low-involvement situations: evaluation of alternatives is basic & attitude change after purchase Gain top-of-mind awareness through advertising & providing + reinforcement better than masses of info about consequences of buying the brand. Consumer is not seeking info but a passive receiver. Messages should be short but with high repetition Marketers create a feeling of warmth about their brands. More exposure to a brand name over time Impulse buying: associated with emotions 'wild', 'sensation' . . 43 Consumers and involved in purchase extent that they evalu 64 Figure 3.2a Evalua purchase model: High Stre per pro " 2 Distinguishing between & low involver situations.... High-involve Low prices, or by standard items the " . High involvema expenditure or risk... Forhigh-invol Dist Distinguishing between high & low involvement situations High-involvement situation: marketing managers need to provide good info about +consequences of buying. Messages with high information content enhance k about the brand; because consumer actively seek info Print media & websites may be appropriate in this case since they allow detailed study of information. This influences consumer's beliefs Sales force also has an important role to play ensuring that the customer is aware of the important attributes of P & correctly evaluates their consequences. Those attributes 1 weighted highly will ha situ . Consumers are involved in purchase extent that they evaluate Figure 3.2a Evaluat purchase model: High in Stre per 472 Distinguishing between & low involveme tutions. High-involver olvement situations: evaluation of .Town