Question no 1: (15 marks) Mr. Imran Ali Khan has been working with Pepsi co Pakistan as a product development manager for the past ten years. He controls the snack division of the company. Considering the current season and likeness of fruits in the region, his team has come up with an idea of a new flavor for Lays potato chips. The new product is "Lays Mango Chutney". Now, the issue is that Mango season is a very short lived season in Pakistan (summers). The research and development team already took a considerable amount of time in product development. Its Mid May now and Mango fever will start to fade among target audience from August. The company is left with very short amount of time to launch the product. One day Mr. Khan announced that they are going to launch the new product in the market without test marketing it in order to save time and take full advantage of the season. Requirement: Do you agree or disagree with Mr. Khan's decision to skip Test Marketing phase? Critically evaluate Mr. Khan's decision by discussing all the possible advantages and disadvantages of doing so. Provide valid academic arguments to support your