Question No. 1

The CEO of the SAPPHIRE Lawn brand wants his manager to reconsider various components of existing comprehensive marketing action plan due to Covid-19 pandemics lockdown situation. Help him in the following areas by contributing your suggestion to coupe up in the current situation of lockdown.

a.To obtain overview of the current marketing situation, conduct situation analysis by focusing on the following:

i.Current customer preferences

ii.SWOT Analysis

b.How macro environmental factors will affect the given brand in this situation?

c.Develop a comprehensive research plan on "Psychological impact of Covid -19 in changing current shopping habits of customers."