QUESTION NO: 33

An ecommerce brand is interested in understanding which approach delivers the highest ROAS. The advertiser is leveraging two distinct ad sets.

Ad Set A:

Budget: $100,000 Audience: Men, ages 45+ Creative: Product Focused

Ad Set B:

Budget: $120,000 Audience: Men, ages 18-44 Creative: Product Focused

Which two approaches could be recommended to analyze these campaigns? (Choose 2)

A. A/B testing

B. Panel-based survey

C. Randomized control trials

D. Segmentation analysis