QUESTION ONE (25 Marks)

Who Told You is a nyama choma outfit located on the Nairobi Kiambu road specializing in food provision (especially nyama choma), sodas and alcoholic beverages. Their target is mainly young couples and their children particularly over the weekends and public holidays. Who Told You has been operational for the last 10 years and the net profit over these years is as shown in the table below. As the table below shows, management of Who Told You is concerned about the performance of their outfit.

Year	Net Profit (KShs Million)
2010	8.4
2011	7.2
2012	6.0
2013	5.0
2014	5.2
2015	4.8
2016	4.2
2017	4.0
2018	3.6
2019	3.2

Required:

1. Management of Who Told You has contracted you to determine why the performance has been declining. Clearly explain how you carry out this assignment.

(20 Marks)

2. Explain how can you increase the sample size of data shown above.

(5 Marks)

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QUESTION TWO (25 Marks)

Coca-Cola Kenya have contracted eta Products Consultancy Unit where you work to determine which product; traditional coke or diet coke do Kenyans prefer. In-order to collect data and information, you will most likely sample.

Required:

1. Explain why you would sample

(20 Marks)

2. Explain which measurement you would use to collect data and information.

(5 Marks)

QUESTION THREE (25 Marks)

1. Explain relationship between research problem, objectives, data collection and data analysis.

(13 Marks)

2. Explain the purpose of data analysis with respect to understanding relationships, patterns and principles.

(12 Marks)

QUESTION FOUR (25 Marks)

1. Enumerate the different methods of collecting data.
   12. Marks)

2. Explain which method is the most suitable for conducting enquiry regarding mobile service providers in Kenya. Ensure you explain the merits and demerits of the method you have chosen.
   13. Marks)

QUESTION FIVE (25 Marks)

Are the following statements nominal, ordinal, interval or ratio data? Explain your answers.

1. Temperatures measured in Kelvin scale.
   5. Marks)
2. National identification numbers.
   5. Marks)
3. Number of passengers on buses from Mombasa to Nairobi.
   5. Marks)
4. Code numbers given to criminals on death role at Kamiti maximum prison
   5. Marks)
5. Laptops in Nairobi.
   5. Marks)

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