Question
QUESTION ONE a) Describe 5 Objectives of marketing and its important for Kenyan enterprises. (10mks) i Effective packaging is regarded as silent salesman in marketing
QUESTION ONE
- a) Describe 5 Objectives of marketing and its important for Kenyan enterprises. (10mks)
i Effective packaging is regarded as "silent salesman" in marketing of products or services. Explain this statement. (10mks)
b) Giving practical examples explain four aims of promotion as a market mix tool and its importance to marketing of Kenyan products and services. (10mks
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
