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QUESTION ONE a) Describe 5 Objectives of marketing and its important for Kenyan enterprises. (10mks) i Effective packaging is regarded as silent salesman in marketing

QUESTION ONE

a) Describe 5 Objectives of marketing and its important for Kenyan enterprises. (10mks)

i Effective packaging is regarded as "silent salesman" in marketing of products or services. Explain this statement. (10mks)

b) Giving practical examples explain four aims of promotion as a market mix tool and its importance to marketing of Kenyan products and services. (10mks

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