QUESTION ONE

1. a) The marketing environment as far and wide reaching implications on marketing decisions. Using relevant examples discuss how marketing environment influence marketing decisions in any organization. (10mks)
2. b) Explain the main differences between positioning and targeting in the marketing of products.(10mks)

QUESTION TWO

1. Explain the following marketing concepts and their implications in marketing products or services of the company.
2. MARKETING concept. (5mks)
3. PRODUCT CONCEPT (5Mks)
4. Explain the importance of market segmentation in success of the company's profitability (10 marks)

QUESTION THREE

1. With an illustration, discuss the product development and the marketing strategies applied in each stage. (10mks)
2. Explain the current effect of COVID 19 to the marketing of products and services in Kenya today (10 marks)