Question One:

As a follow up to the situation analysis and identification of the industry key success factors, develop an effective, practical competitive strategy for Steinhoff going forward. Your recommendation should include a new strategic intent for the organisation as well as generic, growth and grand strategy, putting in consideration the following three identified emerging issues in the company; sustainable production, integrated reporting and E-commerce.

Question Two:

In the same vein, develop an effective, best possible resource-based strategy for Steinhoff going forward.