Question One Sylva Food Processing company has proposed you as a management consultant. The firm seeks to implement the balanced scorecard tool in an attempt to monitor performance. The management of Sylva has no idea about the balanced scorecard model and has approached you for guidance regarding the approach to implement it and the challenge such a model presents.

a) Describe the balanced scorecard. (4 marks)

b) Explain the steps that Sylva can take in designing and implementing the balanced scorecard. (6 marks)

c) Evaluate why the cost of implementing the balanced scorecard can outweigh the benefits derived from the use of the model. (3 marks)

d) Comment on the four (4) perspectives of the balanced score card (12 marks)

Question Two Question one relates to company A and company B. Company A: Our companys objective is to focus on the maximization of global shareholder wealth. We aim at all times to serve our shareholders by paying a high level of dividends and adopting strategies that will increase the companys share price. Company B: Our companys primary objectives are to enhance our customers satisfaction and to grow our business. We aim to supply our customers with the highest quality products and provide outstanding levels of sales and delivery service, incapable of being matched by our competitors, and thereby increasing our market share. Required:

(a) Discuss and contrast these objectives. Comment upon any possible ethical implications of the objectives. (15 marks)

(b) Provide examples of ethical issues that might affect capital investment decisions, and discuss the importance of such issues in corporate finance. (10 marks)