QUESTION ONE

The University of Zambia is due for a 5-year strategic plan. You have been hired as a consultant to the Vice Chancellor. As a UNZA student, you are very familiar with the University's mission statement: Excellence in teaching and learning, research and research training, community service, provision of opportunities for consultancy, professional leadership, and enterprise development in the contemporary context and vision. Please complete a SWOT analysis, including two examples each of the school's current Strengths, weaknesses, opportunities and threats. (20 Marks)

QUESTION TWO

A leading European airline has asked you, a marketing consultant, to suggest areas the company should emphasize to differentiate itself from competing airlines in a mature industry. In so doing, you are told to assume that the airline would continue to be price competitive. (20 Marks)

QUESTION THREE

Samsung holds a commanding share of the growing global market for smart televisions. To maintain its lead as the market continues to grow, what marketing strategies should Samsung focus on and why? (20 Marks)