Question (Part E): What proportion of fixed overhead is value-added? In attempting to reach the target cost for QUIN, which activity would you look to improving first and why?

Please answer only this part for I am aware there are other parts linked to this question. Thanks :)

Kallapur Company manufactures two products: KAP1, which sells for $120; and QUIN, which sells for $220. Estimated cost and production data for the current year are as follows. In addition, fixed manufacturing overhead is estimated to be $2,000,000 and variable overhead is estimated to equal $3 per direct labor hour. Kallapur desires a 15 percent return on sales for all of its products