Question

Please select and observe any small business in your area. Based on your observation, need report that will address the following: Explain everything clearly.

.

1. Identify the business name, location, and hours and days of operation. Include the photo of the business.

2. Analyze about the location of the business. Is the location strategic? If YES, justify why the location is strategic. If NO, give your suggestion on how to make the location more strategic. Provide photos of the location to justify your answer.

3. Describe its products and or services in terms of its classifications, types, and product mix decisions. You may include photos to enhance your description.

4. Provide detailed description about its customer. (Which customers the business serves and how the business serves them?)

5. Explain TWO (2) reasons on why you think that customers buy their product and or service from this company.

6. Identify two competitors and describe how this business differentiates itself from them.

7. In your opinion, TWO (2) dangers that this business might face in the near-term. Explain your reasoning

8. If this were your business, what are the TWO (2) things that you would do differently? Explain your response.

9. If this were your business, select your channel and design an advertisement for this business (e.g. print, broadcast and digital media).