Question:- Proposal for Market Introduction (choice of Ansoff strategic opportunity and choice of competitive advantage in details)

Online Business Offering Soap for Men Since the health and beauty industry has been making a fortune on serving women, many products on the market do not fit a man's profile. The health and beauty care industry for men started to come into the modern world bit by bit over the decades. More recently, however, it's booming because of the recognition of the real health and environmental benefits of natural products. Men want to use products designed for men, that smell great, are natural, and safe for the environment. Your client, an existing brand that has mainly served women, wants to expand into serving men as well. They hired your team to create a soap for men and market it under their brand, Olay for Men Start with a SWOT analysis of the top 2 competitors in the men's soap market. In your search you will find that the market for men's products is highly diverse. Olay competes in one type of segment, but other segments exist with a different message and feel. It is this market that your client seeks to enter. Products that are made from natural products is new to Olay for Men. You may need to consider proposing to them a change in their social values to enter this market segment. Perhaps some help from Indian health traditions could be beneficial. Perhaps inspiration from existing competitors in this market segment could offer some insight as well. The end result is that you must provide a full Marketing Plan using the Marketing Plan Outline provided by the teacher. Using the internet, the steps learned in class, and the marketing plan template provided by your teacher, profile your target customer, conduct a SWOT analysis, and propose to your client one or two services they could offer to be different from their top two competitors. Ensure that each section in the marketing plan outline is filled out and provides full details. Refer to the lecture weeks and Powerpoints that cover your assigned topics. These topics will be decided by the entire team. For your team to be approved to start your exam, you must teacher a list of assigned marketing plan sections. send Be sure that your marketing plan covers all EIGHT Ps of the service marketing mix as we saw in class. Remember: in your SWOT analysis to research pricing that competitors use so that you can complete the section on pricing for your client. Given that there are many services that a Medi- Spa offers, it's ok to focus on one or two major services only when comparing prices. Also, ensure that you create a price for the competitive advantage if it involves a unique product or service and explain why you decide on that price. Even though the Summary is the first section of the Marketing Plan, it is done last as it highlights the main points of all the work you are doing. The summary should include a short statement on what type of marketing activity your team is proposing to your client. Mention the overall cost and what type of promotion you will provide, the soap's main advantage over its top 2 competitors, the cost, and its duration. Online Business Offering Soap for Men Since the health and beauty industry has been making a fortune on serving women, many products on the market do not fit a man's profile. The health and beauty care industry for men started to come into the modern world bit by bit over the decades. More recently, however, it's booming because of the recognition of the real health and environmental benefits of natural products. Men want to use products designed for men, that smell great, are natural, and safe for the environment. Your client, an existing brand that has mainly served women, wants to expand into serving men as well. They hired your team to create a soap for men and market it under their brand, Olay for Men Start with a SWOT analysis of the top 2 competitors in the men's soap market. In your search you will find that the market for men's products is highly diverse. Olay competes in one type of segment, but other segments exist with a different message and feel. It is this market that your client seeks to enter. Products that are made from natural products is new to Olay for Men. You may need to consider proposing to them a change in their social values to enter this market segment. Perhaps some help from Indian health traditions could be beneficial. Perhaps inspiration from existing competitors in this market segment could offer some insight as well. The end result is that you must provide a full Marketing Plan using the Marketing Plan Outline provided by the teacher. Using the internet, the steps learned in class, and the marketing plan template provided by your teacher, profile your target customer, conduct a SWOT analysis, and propose to your client one or two services they could offer to be different from their top two competitors. Ensure that each section in the marketing plan outline is filled out and provides full details. Refer to the lecture weeks and Powerpoints that cover your assigned topics. These topics will be decided by the entire team. For your team to be approved to start your exam, you must teacher a list of assigned marketing plan sections. send Be sure that your marketing plan covers all EIGHT Ps of the service marketing mix as we saw in class. Remember: in your SWOT analysis to research pricing that competitors use so that you can complete the section on pricing for your client. Given that there are many services that a Medi- Spa offers, it's ok to focus on one or two major services only when comparing prices. Also, ensure that you create a price for the competitive advantage if it involves a unique product or service and explain why you decide on that price. Even though the Summary is the first section of the Marketing Plan, it is done last as it highlights the main points of all the work you are doing. The summary should include a short statement on what type of marketing activity your team is proposing to your client. Mention the overall cost and what type of promotion you will provide, the soap's main advantage over its top 2 competitors, the cost, and its duration