Question text Bloomberg BusinessWeek reports CEO Qian and Chairman Lu Zhengyao (Luckin Coffee) employed a strategy they used with CAR Inc., a vehicle rental business, more than a decade ago: burning money -- $130 million in a year -- from investors to grab market share quickly. The company lured patrons with generous discounts: first-time customers got a free cup of coffee and six vouchers for 50% off future purchases. While that raised concerns among some analysts, the strategy proved successful in boosting the stock price. In January, shares reached $50, more than double its IPO price. Luckin Coffee operated about 4,500 stores in China by the end of 2019, with plans to reach 10,000 locations by the end of next year in a market valued by Euromonitor at $5.8 billion in 2018. Trouble emerged earlier this year, however. The shares plunged after Muddy Waters tweeted Jan. 31 that it had a short on the stock after receiving what it called a credible, unattributed 89-page report that alleged accounting issues with the chain and a broken business model. Luckin Coffee denied the allegations. Please select if the statement is True or False. The case of Luckin Coffee reflects that accounting analysis is irrelevant to assessing the proper value of a firm. Select one: False True