QUESTION THIRTEEN:

a$)$ Differentiate between an Operational Strategy and Competitive Priories of a manufacturing firm

b$)$ In designing and analysis of an operational strategy, BONITE BOTTLERS LTD need to know its core competency. A core competence is what the company is best at doing that others cannot do$.$ When these capabilities are superior to those of competitors they are called distinctive competencies and they are different from competitive priorities.

REQUIRED:

i$.$ Describe Five $(5)$ steps, Resource based approach to Operational strategy analysis:

ii$.$ Describe ANY Five $(5)$ competitive priorities of BONITE BOTTLERS LTD and explain the manufacturing implications of each priority. Give clear examples in each case.

iii. Assume this company is in strategic alliance with a wrapping paper company which produces $2,000$ rolls of paper in a day at a Material Cost of TZS $50$ and labor cost of three times material cost. Determine the multifactor productivity if the overhead is twice a labor cost and give two $(2)$ reasons as to why service productivity is difficulty to measure.