QUESTION THREE [15 MARKS

] Product positioning plays a crucial role in marketing. It involves establishing a unique position in the market that sets the product apart from competitors and meets the needs and desires of the target audience. Effective product positioning requires a thorough understanding of the target market, competitive landscape, and the product's key differentiating features or benefits.

3.1. Identify TWO (2) product positioning approaches and analyse how TESLA positions its electric vehicles in the market. (8 MARKS)

3.2. Based on the above, explain how the product positioning approaches assist and contribute to the organizational growth of TESLA?. Support your answer with examples and references to relevant marketing concepts. (7 MARKS)