Question Three

A strategy is a function of a company's external environment and a company's internal environment.

Midlands Pork Products Limited is Zambia's leading company in the processing and sale of pork. However, the company has now observed a decline in the demand for pork.

Required:

1. What is the company's external environment?

1. What is the company's internal environment?
2. Given the company's external and internal environments, recommend an appropriate strategy