Question
QUESTION THREE Effective implementation of the IMC programme is crucial for sustainability and success of the Company in the highly competitive marketplace. Illustrate two (2)
QUESTION THREE
Effective implementation of the IMC programme is crucial for sustainability and success of the Company in the highly competitive marketplace.
- Illustrate two (2) ways by which the Company can thoroughly evaluate the effectiveness and return on investment (ROI) of its advertizing programme. (4 marks)
d. Achieving a successful marketing communications campaign demands an effective IMC strategy. Explain two (2) points that the Marketing Manager must consider in determining whether the chosen promotional tools have been well integrated for the desired effect on consumer patronage of the product.
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Wiley CIA Essentials Of Internal Auditing Exam Review 2022 Part 1
Authors: S. Rao Vallabhaneni
1st Edition
1119846285, 978-1119846284
