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Posted on Jul 16, 2024

Question? To find a company case/ article that fit with the selected topic from chapter 6 to 9 as per attachment. Based on the selected

Question?

To find a company case/ article that fit with the selected topic from chapter 6 to 9 as per attachment.

Based on the selected company case/article/material, write 4 important parts:

1. Summarize the case/article/material.

2. Identify innovation management or technology issues.

3. Analyze and discuss the critical success issues/factors etc.

4. Elaborate lessons learnt from the case/article/materials (compare and contrast theories and real-life practical issues)

The length of this report should be maximum 2 pages.

The report must be typed-written using font Arial 11, single spacing.

References must be written on a new page.

Attach relevant appendices (if any).

To share link website for original case study/article/material for reference attachment.

no need chapter reference. just select one case study related from chapter 6 to 9.

FORMULATING TECHNOLOGICAL INNOVATION STRATEGY CHAPTER 6 (G1) CHAPTER 7 (63) CHAPTER 8 (G4) CHAPTER 9 (G2) Defining the Organization's Strategic Direction Case Study: Tesla (61) Choosing Innovation Projects Case Study: CD, DVD, MP3 & Courtyard by Marriot Collaboration Strategies Case Study Sangamo Therapeutics & Gene Editing Protecting Innovation Case Study: Digital Music Distribution (2) 1. External Environment 2. Internal Environment 3. Vision, Mission & Strategic Intent 1. Development Budget 2. Quantitative Methods 3. Qualitative Methods 4. Combining Quantitative and Qualitative Information 1. Solo Development 2. Collaboration 3. Strategic Alliances 4. Trade Offs of Collaboration Mode 5. Choosing & Monitoring Partners 1. Appropriability 2. Patent 3. Trademarks & Service Marks 4. Copyrights 5. Patent Strategies 6. Trade Secrets 7. Protection vs Diffusion Keywords: 1. Competitive Advantages 2. Core Competencies Keywords: 1. Capital Rationing 2 R&D Intensity Keywords: 1. Alliances Contract 2 Equity Ownership 3. Relational Gavemance Keywords: 1 Patent Trolling 2. Patent Thickets 3. Architectural Control FORMULATING TECHNOLOGICAL INNOVATION STRATEGY CHAPTER 6 (G1) CHAPTER 7 (63) CHAPTER 8 (G4) CHAPTER 9 (G2) Defining the Organization's Strategic Direction Case Study: Tesla (61) Choosing Innovation Projects Case Study: CD, DVD, MP3 & Courtyard by Marriot Collaboration Strategies Case Study Sangamo Therapeutics & Gene Editing Protecting Innovation Case Study: Digital Music Distribution (2) 1. External Environment 2. Internal Environment 3. Vision, Mission & Strategic Intent 1. Development Budget 2. Quantitative Methods 3. Qualitative Methods 4. Combining Quantitative and Qualitative Information 1. Solo Development 2. Collaboration 3. Strategic Alliances 4. Trade Offs of Collaboration Mode 5. Choosing & Monitoring Partners 1. Appropriability 2. Patent 3. Trademarks & Service Marks 4. Copyrights 5. Patent Strategies 6. Trade Secrets 7. Protection vs Diffusion Keywords: 1. Competitive Advantages 2. Core Competencies Keywords: 1. Capital Rationing 2 R&D Intensity Keywords: 1. Alliances Contract 2 Equity Ownership 3. Relational Gavemance Keywords: 1 Patent Trolling 2. Patent Thickets 3. Architectural Control FORMULATING TECHNOLOGICAL INNOVATION STRATEGY CHAPTER 6 (G1) CHAPTER 7 (63) CHAPTER 8 (G4) CHAPTER 9 (G2) Defining the Organization's Strategic Direction Case Study: Tesla (61) Choosing Innovation Projects Case Study: CD, DVD, MP3 & Courtyard by Marriot Collaboration Strategies Case Study Sangamo Therapeutics & Gene Editing Protecting Innovation Case Study: Digital Music Distribution (2) 1. External Environment 2. Internal Environment 3. Vision, Mission & Strategic Intent 1. Development Budget 2. Quantitative Methods 3. Qualitative Methods 4. Combining Quantitative and Qualitative Information 1. Solo Development 2. Collaboration 3. Strategic Alliances 4. Trade Offs of Collaboration Mode 5. Choosing & Monitoring Partners 1. Appropriability 2. Patent 3. Trademarks & Service Marks 4. Copyrights 5. Patent Strategies 6. Trade Secrets 7. Protection vs Diffusion Keywords: 1. Competitive Advantages 2. Core Competencies Keywords: 1. Capital Rationing 2 R&D Intensity Keywords: 1. Alliances Contract 2 Equity Ownership 3. Relational Gavemance Keywords: 1 Patent Trolling 2. Patent Thickets 3. Architectural Control FORMULATING TECHNOLOGICAL INNOVATION STRATEGY CHAPTER 6 (G1) CHAPTER 7 (63) CHAPTER 8 (G4) CHAPTER 9 (G2) Defining the Organization's Strategic Direction Case Study: Tesla (61) Choosing Innovation Projects Case Study: CD, DVD, MP3 & Courtyard by Marriot Collaboration Strategies Case Study Sangamo Therapeutics & Gene Editing Protecting Innovation Case Study: Digital Music Distribution (2) 1. External Environment 2. Internal Environment 3. Vision, Mission & Strategic Intent 1. Development Budget 2. Quantitative Methods 3. Qualitative Methods 4. Combining Quantitative and Qualitative Information 1. Solo Development 2. Collaboration 3. Strategic Alliances 4. Trade Offs of Collaboration Mode 5. Choosing & Monitoring Partners 1. Appropriability 2. Patent 3. Trademarks & Service Marks 4. Copyrights 5. Patent Strategies 6. Trade Secrets 7. Protection vs Diffusion Keywords: 1. Competitive Advantages 2. Core Competencies Keywords: 1. Capital Rationing 2 R&D Intensity Keywords: 1. Alliances Contract 2 Equity Ownership 3. Relational Gavemance Keywords: 1 Patent Trolling 2. Patent Thickets 3. Architectural Control