QUESTION TWO 2.1 [30] Management is far more complex than just telling employees what to do. Considering this provide a summary of the interaction between each of the general management functions. (20) 2.2 With the aid of examples, explain the importance of businesses actively pursuing research and development in their respective industries. (10) QUESTION THREE Page 3 of 4 [20] Not everyone in the construction industry is thrilled at that prospect, and the process has received mixed feedback, he said, with some scepticism in particular from older tradesmen. "I think people are just unprepared for how this is going to change construction," said Andersen. "This is the beginning. This is just scratching the surface right here. 3.1 Define the term of marketing management. (5) 3.2 In relation to the excerpt from the case study above and taking into consideration the concept of market segmentation, determine the type of customer that would be interested in purchasing a 3D printed home. (15)