Question
QUESTION TWO [30 marks] Lesego has planned to start manufacturing a new brand of chocolates aiming at teenagers. Her company 'Delight' has already been manufacturing
QUESTION TWO [30 marks]
Lesego has planned to start manufacturing a new brand of chocolates aiming at teenagers. Her company 'Delight' has already been manufacturing and selling biscuits since 2010. The success of biscuits has encouraged her to move ahead into the chocolate industry in the year 2023.
a. Conduct a SWOT analysis on behalf of Lesego, keeping in mind her decision to expand her business. (8 marks)
b. Why is a SWOT analysis important? Give two (2 ) reasons. (2 marks)
c. Suggest and explain the methods Lesego can use to gain competitive advantage in her business. (10 marks
Step by Step Solution
There are 3 Steps involved in it
Step: 1
a SWOT Analysis for Lesegos decision to expand into the chocolate business Strengths Established reputation and success in the biscuit manufacturing industry since 2010 Existing production facilities ...
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Step: 2
Step: 3
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Strategic management concepts
Authors: Fred david
13th Edition
9780136120988, 136120997, 136120989, 978-0136120995
